He may be a red squirrel, but once you get past his bushy tail, pointy ears and whiskery features, there’s not much difference between him and you. Honest.
He can no longer sit here in his tree gnawing on nuts, while the woodlands, meadows and wildlife around him are disappearing. It’s time to make a stand.
Our children deserve to know what it’s like to run through a wildflower meadow and hear a skylark’s song.
It’s time to give nature a voice – we’ve seen too much of it disappear.
We need to ask everyone what they intend to do to look after our wildlife, countryside and wild places. That’s why he’s off on the campaign trail – to help ensure nature is back on our politicians’ agendas.
He’ll be popping up here, there and everywhere, reminding people around the UK just why nature is important.